Exploiting Digital Opportunities: Strategic Approaches

Full Day Seminar
November 16, 2011,
Hosted by Blakes, LLP, Downtown Toronto

Includes an exclusive cross-industry reception with a leading keynote speaker

Instructors: Kate Hanley, B.A., LL.B., President, Digital Theory and a Line Up of Industry Leaders

As TMT players explore new digital channels, they must choose amongst a vast array of opportunities and applications. The challenge is finding the strategic fit that delivers results for their brand and their organization’s bottom-line. In this hands-on seminar, participants will gain practical tools for taking control of the digital agenda and making smart corporate development decisions. They will also learn strategies to position digital ventures with internal and external stakeholders.

Topics will include:

  • Identifying market opportunities: Key convergent trends for TMT industries
  • Extracting greater value from digital ventures: A simplified approach to fully leveraging your brand, your competitive advantage
  • Maximizing return on investment: How to quickly assess the financial viability of any new venture
  • Introduction to selling a high-impact business case

For group registration please contact Wendy Jacinto, Manager, Regions and Program Development
Email: wjacinto@cwc-afc.com
Tel: (416) 363-1880, ext. 305

For more information and seminar details visit www.cwc-afc.com.