PLAYING TO WIN: BROADCASTING AND SOCIAL MEDIA

PART OF THE FUTURE OF MEDIA LEARNING SERIES

PRESENTED BY DIGITAL THEORY MEDIA CONSULTING IN PARTNERSHIP WITH:

Industry Instructors:

Kate Hanley

President, Digital Theory

Media Consulting

Stephen Selznick

Partner, Cassels Brock &

Blackwell LLP

Watch for more speakers to be confirmed.

Join broadcasters and senior entertainment professionals

for an executive briefing on the latest social media trends

sweeping the industry:

• The Vertical Social Revolution: Learn how cost effective

• technologies are allowing media players to create and

• distribute multiple branded games, social networks and

• even virtual worlds.

• Online Games Revenue Potential: Explore this major • •

• source of online revenue and how broadcasters can • • •

• participate.

• Legal and Business Considerations: Hear about • • • •

• practical strategies to protect your property and your

• investment from concept to online distribution.

Enjoy wine and cheese networking with industry colleagues.

WHO SHOULD ATTEND?

Playing to Win is for:

Broadcast executives and related professionals who want a

competitive edge exploiting the online entertainment landscape.

Please note that attendance is limited and minimum

admission qualifications apply.

This senior level seminar will include lectures, class discussion and practical case

studies including:

• The latest consumer social media trends

• Leveraging media brands through targeted interactive games and virtual worlds

• Emerging revenue and business structures

• The newest platforms and technologies

• Legal and business implications

Participants will learn how to extend their brands through compelling interactive environments and deep vertical communities. Don’t miss this chance to learn about one of the hottest trends sweeping the internet this year.

EVENT AND REGISTRATION DETAILS:

DATE:	THURSDAY, APRIL 2, 2009
TIME:	5:00 PM: CHECK-IN, WINE & CHEESE NETWORKING 5:30 PM – 8:30 PM: FORMAL PROGRAM
LOCATION:	CASSELS BROCK & BLACKWELL LLP 21ST FL., SCOTIA PLAZA 40 KING STREET W. TORONTO, ONTARIO
RATES:	$125.00 ($100.00 CWC MEMBERS) GST INCLUDED

SPACE IS LIMITED - REGISTER TODAY!
Registration is online only and payment must be made by credit card in advance. Your

registration will not be confirmed until Digital Theory has reviewed your application.

Tickets will not be available at the door. Cancellation Policy: Our cancellation policy allows

for refunds up to 3 days in advance of the event, a $15 fee will apply, after which refunds

will not be available. For more information please contact projectmanager@digitaltheory.ca

ABOUT DIGITAL THEORY MEDIA CONSULTING:

Digital Theory Media Consulting is a management consulting firm focused on assisting

traditional media players monetize opportunities in the digital content marketplace. To

learn more about Digital Theory contact Khanley@digitaltheory.ca