Digital Theory Executive Programs
Advanced Business Learning for the Digital Economy
As digital technology transforms the converging media, communications and technology ("TMT") sectors, Digital Theory delivers advanced digital business programs to senior executives across Canada.
Featuring top international business leaders, Digital Theory Executive Programs offer "just-in-time" knowledge and business strategies, enabling organizations to drive innovation, take advantage of emerging opportunities and exploit the digital economy.
Contact us about upcoming programs and custom seminar opportunities:
Tel: (416) 722-4996
Email: info@digitaltheory.ca
Website: www.digitaltheory.ca
The Digital Convergence
Executive Program
Presented in Partnership by Digital Theory Media Consulting and
Canadian Women in Communications:
Digital technology is transforming the technology, media, and telecommunications ("TMT") sectors, creating unparalleled opportunities and efficiencies. Success requires leading-edge knowledge to drive innovation and exploit radically altered business models.
Presented in partnership by Digital Theory Media Consulting and Canadian Women in Communications The Digital Convergence Executive Program is the first of its kind in Canada and has been created specifically for TMT executives. Through exclusive seminars and full day courses, this program will deliver cutting edge business intelligence, relevant case studies and actionable industry strategies. With a program curriculum overseen by an Advisory Committee of leading executives and academics, participants will gain new insight and tools to exploit the latest digital trends, revenue models and growth opportunities.
Full Day Seminar Series for Fall 2011
Presented in Partnership by:
With Industry Support from:
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In a series of three full day programs, TMT executives will gain industry-relevant strategies and practical tools to capture new digital opportunities and contribute to organizational transformation. Each program features leading industry instructors, lectures, case studies and in-class exercises. In addition, structured one-on-one meetings with expert mentors across TMT sectors and wine and cheese networking provide key opportunities for business development.
May 18th, 2011: Leading the Future: Executive Strategies for the Digital Age
Presented by: Janet Eastwood, President, Two Red Chairs Executive Coaching
Join Janet Eastwood, the media industry's top executive coach, for what may be the most important one-day seminar that you will attend this year. A long-time broadcasting executive, Janet made a rapid rise through the media industry - and now helps her executive clients to succeed in a world where change is the new normal.
In her dynamic and engaging style, Janet delivers the straight goods on what it will take to kick your leadership up to the next level in the year ahead, including:
- The essential skills that tomorrow's leaders must cultivate today
- The fine art of leading from the middle
- Bullet-proofing your career by increasing your value to the organization
Face the future with a renewed sense of confidence and a brand new toolkit of executive strategies. This one-day seminar will help prepare you for the challenges that lie ahead and equip you with the skills you'll need to lead in the new economy.
June 23rd, 2011: Leveraging Digital Business Models
As TMT industries converge, digital media is driving growth for entertainment players as well as telecom and increasingly, commerce. However, robust business models are often elusive. Incumbent players and digital start-ups struggle to parlay "digital dimes" into sustainable business models. Yet, giants like Google and Apple are testaments to the business potential of the digital marketplace.
Topics will include:
- Survey of the new digital economy value chain: markets, ecosystems and business models
- Syndication, aggregation and social platforms: creating scale in a fragmented landscape
- OTT, TV Everywhere and broadband television
- When Content is the Marketing: the exploding opportunities for blended entertainment and commerce
- Mobile, Apps and the next wave of digital commerce
- Technology content partnerships: creating winning business strategies
July 21st, 2011: Exploiting Digital Opportunities: Strategic Approaches
As TMT players increasingly explore new digital channels, they must choose amongst an enormous array of opportunities and applications. The challenge is finding the strategic fit that delivers results for their brands and their organization's bottom-line. In this hands-on seminar, participants will gain the practical tools for taking control of the digital agenda and making smart business development decisions.
Topics will include:
- Keys to leveraging your brand effectively in a digital media environment
- Building a framework for evaluating ongoing opportunities
- Strategies for accessing digital expertise, reducing risk and conserving resources
- Preparing the business case: key steps
- Revenue projections, cost analysis and building financial scenarios
- Selling new opportunities through to key stakeholders
For registration information and group sales contact info@digitaltheory.ca
Advisory Committee Members
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Ted Brunt Vice President Interactive Production marblemedia |
Sandra Mason Chief Financial Officer The Globe and Mail |
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Kim Carter Vice President Human Resources Astral Television Networks |
Stephanie MacKendrick President Canadian Women in Communications |
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Dr. Sara Diamond President OCAD University |
Jim Muzyka Vice President and General Manager Xerox Global Services, Xerox Canada Ltd. |
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Pam Dinsmore Vice President, Regulatory Rogers Communications |
Mark Ruddock |
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Janet Eastwood President Two Red Chairs Executive Coaching |
David Zitzerman Partner Goodmans LLP |
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Roberta Fox President and Senior Partner Fox Group |
